Build a Scalable Recruiting Strategy with Courted.
By Courted – an eXp Solutions Trusted Provider
Attracting top agents to your eXp organization takes more than bulk outreach. The leaders growing fastest in 2026 are using repeatable, data-driven real estate recruiting strategies — tailored to real people, not just numbers.
That’s why Courted created the 5-Step Recruiting Framework — designed to help eXp teams recruit smarter, faster, and with less guesswork. Now updated with new outreach best practices, this framework shows you how to turn your recruiting function into a system that consistently signs productive agents.
If you’re interested in building out your own 5 step strategy, book a time here to chat with one of Courted’s growth consultants.
Step 1: Set Clear Goals
Start with clarity:
- How many agents are you targeting by year’s end?
- What production level or market share are you aiming for?
- What are your milestones per quarter?
Tip: Use Courted to monitor recruiting pipeline performance and stay on track.
Step 2: Target with Data, Not Guesswork
Precision matters more than volume. Effective real estate recruiting strategies rely on data to:
- Identify agents most likely to move — powered by predictive analytics
- Surface warm leads already connected to your team
- Time your outreach for maximum impact
- Align agent targets with your growth goals
eXp leaders use Courted to find high-fit agents before they hit other radars.
Step 3: Make It Personal
Personalized 1:1 outreach gets 10–20x higher response rates. Why?
- It feels genuine, not transactional
- It celebrates the agent’s success
- It focuses on them, not you
Best practices for first contact:
- Compliment specific recent wins
- Ask thoughtful questions like: “Who is helping you succeed right now?”
- Don’t push — book the intro call
Step 4: Follow Up with Intent
Build trust with consistent, event-driven follow-up. For example:
- Big sale? -> Congratulate and open the door
- Slow quarter? -> Offer support
- First deal in a new ZIP? -> Say welcome
- Co-brokered with your team? -> “Our team loved working with you.”
Just 15 focused minutes per day can move the needle on your recruiting efforts.
Step 5: Build a System of Accountability
Courted helps you operationalize your real estate recruiting strategies with:
- Funnel visibility across regions and recruiters
- Activity tracking and follow-up reminders
- Dashboards to monitor conversion rates and performance
No more missed follow-ups. No dropped leads. Just results.
To learn more or to get started, visit Courted, today!
