By eXp Access – an eXp Solutions Trusted Provider
Everyone wants to feel connected and informed when searching for a home. Yet the home search experience is often broken. Your clients are wrestling with multiple public portals, and you’re struggling to keep up with fragmented communications.
There’s no getting around online searches, but you can meet your clients where they are and protect your time (and peace).
eXp Access, powered by Zenlist, isn’t just another search tool, it’s a unified, collaborative, and complete platform built for the modern home search. By putting everyone in the same sophisticated space, eXp Access delivers the seamless, data-rich experience clients expect.
NAR’s Profile of Home Buyers and Sellers
The process of buying or selling your home is highly personal, it’s one of the most important and intimate investments most people will make. This annual survey conducted by the NATIONAL ASSOCIATION OF REALTORS® gives us a glimpse into the mind of buyers and sellers in 2024, many of which still ring true heading into 2026.
The Role of Professionals:
With the plethora of tools and information we have available online, clients might think they can “do it themselves” when they begin searching, but the data says otherwise.
- 88% of homes purchased in 2024 were made through a real estate agent or broker
- 40% of buyers found their agent with a referral from friends and family
- 51% of first time buyers relied on referrals to find their agent
- Most buyers only interviewed one agent before making their decision
This data reasures the important role that real estate professionals play to buyers, sellers, and the industry as a whole. Likewise, it demonstrates the importance of making a lasting impression through each step of the transaction.
The Agent’s Edge: Streamlining Workflows and Demonstrating Your Unique Value
43% of buyers in 2024 started the home-buying process by searching online. However, 49% of buyers hired a professional real estate agent to help find the right home.
The value you bring to your clients does not lie in sending listings or saving searches, it is rooted in your insight, guidance, and local expertise. Providing your clients with the best experience and technology possible is the first step in giving your clients a superior experience that builds trust, collaboration and reciprocity.
Centralized Communication:
eXp Access keeps every aspect of client communication under the same roof, eliminating the confusion of multiple text threads, email chains and missed calls.
- Listing Notes: Curated notes found on every listing to share additional information and answer questions
- In-App Chat: Discuss specific listings, make meaningful touchpoints, and stay in touch every step of the way
- Tour Planning: View and organize all of your client’s requests into a shared itinerary instantly, saving hours of manual scheduling
Unprecedented Client Insights:
When your clients leave you to search the public portals, you lose visibility on what your clients are engaging with and you risk losing them. eXp Access pulls back the curtain so you know what’s is happening behind the scenes, gain powerful, actionable insights that you can leverage to instantly refine searches and curate collections that resonate.
- Real-Time Activity Feed: From the first click, see which properties your clients view, save, hide, and request tours for and more
- Shared Searches: View exactly what your client are searching for and how those preferences change over time
The Seller’s Alternative: Discretion and Strategic Exposure
Purchasing a home is one of the most important investments we make, so when the time comes to sell, there’s a lot of concerns that need to be addressed. Sellers in 2024 placed a high priority on marketing the home to potential buyers, pricing the home competitively and selling the home within a specific timeframe.
One Size Does Not Fit All:
Every seller is unique in their needs and desired outcomes and require their own listing strategy. In order to truly present yourself as the best person for the job, it’s important to understand the pros and cons for all listing strategies, especially when presenting Office Exclusives as an option.
eXp Access is not here to say every seller should start with an Office Exclusive listing; eXp Access is here to facilitate an Office Exclusive strategy when it’s the choice your sellers make.
Off-Market Listings:
Some sellers may choose to list as an Office Exclusive if they have concerns about privacy, and decide a full public MLS launch may not be the right fit.
- High-Profile: sellers who need discretion
- Luxury: sellers who need guardrails before opening their home to a potential buyer
- Privacy-Conscious: sellers who don’t want their home to be visible to everyone
Pre-Market Listings:
Other sellers may want a full public launch in the MLS, but choose to list as an Office Exclusive for a period of time to pre-market their home or gain flexibility.
- Work In Progress: “I just need a few extra weeks to finish painting or landscaping.”
- Delayed Listing Date: “We’re ready to sell, but the holidays are too busy to add in open houses and showings.”
- Testing the Market: “I’m not sure what price is right, can we test the price to see how buyers react?”
The Buyer Client’s Dream: Faster, Smarter, and More Complete Search
Although every buyer doesn’t kick off the buying process with an online search, all buyers used the internet to search for homes and all searches are not created equally. eXp Access, powered by Zenlist gives your buyers a competitive edge with professional search tools.
The “First Look” Advantage:
In addition to inventory entered directly into your local MLS, eXp agents and their active buyers can leverage eXp Access to view eXp’s Office Exclusive listings to gain an advantage in low inventory markets.
- Pre-Market Listings: Share eXp’s pre-market listings before they go into the MLS
- Off-Market Listings: Share eXp’s Office Exclusive listings that might not be entered into the local MLS
Professional Quality Search:
Give your clients a search that goes beyond the basics and empowers them to search like an pro.
- Faster Listing Alerts: Be the first to know when a new listing hits the market with new listing alerts sent faster than other public portals
- Direct MLS Data: View the most accurate data possible with an MLS data feed that is refreshed every few seconds
- Real-Time Insights: Including market stats, listing stats, quick CMAs and more
It’s Time to Modernize Your Search
The days of relying on fragmented email threads and outdated portals are over. eXp Access, powered by Zenlist, is the unified, intelligent platform that replaces the messy patchwork of outdated tools and technology.
The best part? eXp provides eXp Access to all of their agents at no cost. [source: eXp Access FAQs]
Start giving your clients the modern home search experience they actually want. To learn more or to get started with eXp Access, click here.
