By Real Grader – an eXp Solutions Trusted Provider
In today’s market, a strong online presence is no longer optional. It’s essential. With over 90% of homebuyers starting their journey online, your digital brand is the first impression you make… often before a conversation even begins (National Association of Realtors, 2024; Axios, 2023).
But here’s the hard truth: most agents are missing the mark.
What Agents Are Missing:
- Weak Branding: Too many agents rely on outdated headshots or generic bios. Buyers and sellers want to work with someone they can relate to — someone who shows up consistently and authentically online.
- Inconsistent Content: Posting once every few weeks or sharing random listings isn’t building your brand. You need relevant, engaging content that adds value, builds trust, and positions you as the local expert.
- No Automation: You’re already juggling showings, contracts, negotiations, and client follow-ups. Without automation, your marketing efforts either fall flat or drain your time (HubSpot, 2024).
So, what’s the solution?
Real Grader: Your Digital Advantage
As a Trusted Provider to eXp, Real Grader is here to help you own your digital footprint, across all 8 essential platforms: Google, Facebook, Instagram, LinkedIn, YouTube, Zillow, Realtor.com, and Homes.com.
Our team simplifies what most agents find overwhelming:
- We audit your online profiles and show you exactly what’s broken (and how to fix it).
- We enhance your branding so you stand out in every search and every scroll.
- We help you automate content and engagement so your business keeps growing — even when you’re out showing homes.
A polished, automated, and authentic online presence isn’t a luxury, it’s a competitive edge. Whether you’re new to eXp or scaling your success, Real Grader gives you the system and support to turn digital visibility into real opportunity.
Ready to grade your online presence? Learn More!
